Thousands of drivers interested in trading in their vehicles are driving by your dealership every day – sometimes twice a day. Besides using waving flags, sign spinners, and inflatable men, what can you do to get them to pull into your lot instead of driving on by?
If you have not yet heard about the Waze mobile application, it is the is the world’s largest community-based traffic and navigation app. Drivers join fellow drivers traveling in the same area to share traffic conditions, police alerts, and construction information.
How does Waze work?
Waze is a smartphone GPS app with many features that drivers need: traffic reporting, turn-by-turn navigation, accident reporting by severity and many more features.
Drivers and passengers can also opt to report what’s happening on the road in real time, which informs other drivers of things to be aware of when travelling on the same route such as police, traffic snarls and road closures.
Waze advertising allows you to list your dealership on the app so that it shows up in search results, on lists for nearby attractions, and on the map as people drive by. Your customers are close by and this type of advertising effectively pulls them onto your lot. With an audience of about 50 million users, there’s so much potential to expand your advertising reach.
Waze is becoming increasingly popular, with users spending an average of 11 hours per month using Waze. This length of time equals more time spent on the app than Snapchat, Twitter and Pinterest.
Cross-Sell with NuVinAir®
Nothing grabs attention like promoting a disruptive new product on the market like NuVinAir. Using Waze advertising, you can encourage new customers to stop in for a 15-minute NuVinAir ReStore treatment. This should readily appeal to drivers who are experiencing a less-than-fresh vehicle. One idea is to offer a free treatment during a limited time for anyone who stops by your dealership
NuVinAir is not a masking agent or ionizer and leaves behind zero residue. It eliminates odors at the source and restores the vehicle to hygienic efficiency. If you would like more information on NuVinAir, please visit nuvinair.com today.
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