BRAND
GUIDELINES
When it comes to sharing the benefits of all things NuVinAir, it’s important that you successfully convey the Brand Voice of the Company, our Products and the Services we provide. You can accomplish this by using the appropriate tone of voice and knowing exactly what to say when you communicate with clients. The information outlined below will help you properly communicate the NuVinAir brand with your partners and customers. For a comprehensive guide to all of our company and product language, please download the NuVinAir Communications Guide below.
brand tone
NuVinAir is bold, friendly, knowledgable, innovative, passionate, clever, and unique. It represents the personality of our brand, our franchisees, and the people that work at NuVinAir.
THE WHO, WHAT, AND WHY OF NUVINAIR
NuVinAir is a franchise supported company that creates healthy vehicle interiors for the automotive industry. We consult with our automotive partners to achieve the pinnacle of cleaning performance by increasing customer satisfaction, maximizing profits, and improving operational efficiency.
Why do we do it? So that every passenger has confidence in a healthy commute.
BRAND MISSION
NuVinAir’s mission is to standardize healthy interiors by arming the automotive industry with cleaning innovation, patented technology, and world-class support.
BRAND VISION
Every passenger has confidence in a healthy commute.
BRAND PROMISE
Maximize customer experience, operational efficiency, safety, and profitability.
CUSTOMER VALUE PROPOSITION
Armed with cleaning innovation and patented technology, NuVinAir partners with the automotive industry to achieve the pinnacle of cleaning performance. We do it by boosting customer satisfaction, maximizing ROI, and standardizing vehicle cleanliness through customized programs.
NuVinAir provides a suite of products to our automotive partners and each one features a unique set of benefits. Use the approved language below when presenting or writing about our products.
THE NUVINAIR CYCLONE
The NuVinAir Cyclone is the patented product delivery system that utilizes Autonomous Cleaning™ Technology to deliver our ReStore, ReTurn, and ReFresh treatments safely and quickly. Simple to operate, it’s portable, reusable, and fits into the cupholder of any vehicle.
Value Proposition:
Powered by Autonomous Cleaning™ Technology, the NuVinAir Cyclone helps our automotive partners achieve the pinnacle of cleaning performance. We provide them with the safest, fastest, and most effective way to provide their customers with healthy, clean vehicle interiors.
Suggested Use
Use with NuVinAir ReFresh for the fastest way to freshen a vehicle’s interior. Use with NuVinAir ReStore to eliminate extreme odor and reset the vehicle to a like-new condition.
Taglines
- Autonomous Cleaning™ technology from a cupholder.
- One Cyclone. Two treatments. Clean and odor-free with the push of a button.
NUVINAIR RESTORE
NuVinAir ReStore is the ultimate way to eliminate heavy odor from the vehicle’s interior. When activated by our patented delivery system, the NuVinAir Cyclone, the ReStore treatment travels throughout the vehicle’s HVAC system, resulting in a healthier, odor-free interior. Treat your vehicles on an as-need basis to reset your inventory to a like-new condition and achieve the pinnacle of odor elimination.
Value Proposition:
NuVinAir ReStore eliminates heavy odor and resets the vehicle’s cabin space to a like-new condition in minutes.
Suggested Use
ReStore effectively treats the vehicle to eliminate heavy odor, including smoke and cannabis, returning the interior to a like-new condition in minutes.
Taglines
ReStore your vehicle to an odor-free, like-new condition in minutes.
Solve smoke and odor profitably in minutes (Rental specific).
We Don’t Mask The Problem. We Solve It.®
Remove the previous driver (or owner/renter).
NUVINAIR RETURN
NuVinAir ReTurn is the solution to treat a broader range of vehicles cost-effectively, including aged inventory and those with mild to mid-range odors. Exclusively formulated for the rental market to boost customer satisfaction scores and return vehicles to rental-ready in minutes.
Value Proposition:
NuVinAir ReTurn is the solution to treat a broader range of vehicles cost-effectively, including aged inventory and those with mild to mid-range odors. Exclusively formulated for the rental market to boost customer satisfaction scores and return vehicles to rental-ready in minutes.
Suggested Use
Use after every rental return to preserve your fleet and boost customer satisfaction scores by removing mild to mid-range odor.
Taglines
ReTurn is the solution to treat a broader range of vehicles cost-effectively, including aged inventory and those with mild to mid-range odors.
NUVINAIR REFRESH
NuVinAir ReFresh is the fastest way to freshen a vehicle’s interior. When activated by our patented delivery system, the NuVinAir Cyclone, the ReFresh treatment travels throughout the vehicle’s HVAC system, resulting in a cleaner, fresher interior. Seasonally ReFresh your fleet and improve customer satisfaction by achieving the pinnacle of fresh air cleaning.
Value Proposition:
NuVinAir ReFresh is a remarkable treatment that effectively cleans the vehicle’s air in minutes. Scientifically designed to elevate the customer experience by delivering a clean, fresh interior they can feel.
Suggested Use
Use to seasonally refresh your fleet, treat aged inventory, or freshen the vehicle’s interior quickly.
Taglines
Elevate the customer experience with clean and fresh air in minutes.
An experience customers will feel.
RENUSURFACE
ReNuSurface streamlines operational efficiency with one liquid solution that eliminates the need for multiple cleaners. This safe and eco-friendly solution can be used with various cleaning systems or detailing tools to extract odor, clean surfaces, and remove stains caused by nicotine, smoke, food, pet, rot, waste, and more.
ReNuSurface safely cleans all materials such as vinyl, leather, plastic, steel, rubber, carpet, and even glass for a streak-free shine. ReNuSurface increases efficiency, speed, and effectiveness to achieve the pinnacle of multi-surface cleaning.
Value Proposition:
ReNuSurface is an eco-friendly solution that enhances detail efficiency by eliminating the need for multiple cleaning products.
Suggested Use
Use ReNuSurface with your preferred cleaning system and detailing tools to reach the pinnacle of multi-surface cleaning.
Taglines
Eliminate the need for multiple cleaners.
Detail efficiency, speed, and effectiveness powered by one liquid solution.
REKLENZ-X
ReKlenz-X is a high-performance stain remover and EPA-approved eco-friendly disinfectant that kills 99.9% of germs, bacteria, and viruses on vehicle surfaces. ReKlenz-X also kills emerging viral pathogens, including SARS-CoV-2, the virus that causes COVID-19.
Without compromising the vehicle’s high traffic surfaces or the safety of those applying it, this non-toxic, oxygen-enriched formula is proven to reduce the cross-contamination of germs on surfaces without leaving behind a film. ReKlenz-X activates straight from the bottle and allows our automotive partners to achieve the pinnacle of disinfectant cleaning.
Value Proposition:
ReKlenz-X is a high-performance stain remover and EPA-approved, eco-friendly disinfectant that kills 99.9% of germs, bacteria, and viruses without compromising the vehicle’s high traffic surfaces or the safety of those applying it.
Suggested Use
Use as a high-performance stain remover and disinfectant to kill 99.9% of germs, bacteria, and viruses on all hard, high traffic vehicle surfaces.
Taglines
Clean, protect, disinfect.
Welcome to the safe, effective science of ReKlenz-X.
REVIBEAIR
ReVibeAir is a post-Cyclone treatment for those who enjoy fragrance or want to change their Vibe. Infused with high-grade essential oils in three alluring scents, our exclusive line of spritzers is a perfect way to boost the customer experience and achieve the pinnacle of fragrance-enhanced driving.
Value Proposition:
ReVibeAir enhances the driving experience with high-grade essential oils and three alluring scents.
Suggested Use
Give your vehicles a quick spritz to provide your customers with a unique, vibe-changing experience.
Taglines
Science Created the Scent. Innovation Bottled the Emotion.
® signifies a registered trademark with the U.S. Patent and Trademark Office
™ represents a pending trademark
NUVINAIR COMPANY
Welcome to the Future of Clean Driving®
- We Don’t Mask the Problem. We Solve It.®
THE NUVINAIR CYCLONE
Autonomous Cleaning™
- Cyclone Certified®
RENUSURFACE
ReNuSurface®
REKLENZ-X
ReKlenz-X®
REVIBEAIR
What’s Your Vibe®
This Vibe’s for You®
Change Your Vibe®
- ReVibe It®