NUVINAIR
BRAND
GUIDELINES
BRAND LANGUAGE

When it comes to sharing the benefits of all things NuVinAir, it’s important that you successfully convey the Brand Voice of the Company, our Products and the Services we provide. You can accomplish this by using the appropriate tone of voice and knowing exactly what to say when you communicate with clients. The guidelines outlined below will help you correctly communicate our brand with your partners and customers.  

brand tone

NuVinAir is bold, friendly, knowledgable, innovative, passionate, clever, and unique. It represents the personality of our brand, our franchisees, and the people that work at NuVinAir.

THE WHO, WHAT, AND WHY OF NUVINAIR

NuVinAir is a franchise supported company that creates healthy vehicle interiors for the automotive industry. We consult with our automotive partners to achieve the pinnacle of cleaning performance by increasing customer satisfaction, maximizing profits, and improving operational efficiency. 

Why do we do it? So that every passenger has confidence in a healthy commute.

BRAND MISSION

NuVinAir’s mission is to standardize healthy interiors by arming the automotive industry with cleaning innovation, patented technology, and world-class support.

BRAND VISION

Every passenger has confidence in a healthy commute.

BRAND PROMISE

Maximize customer experience, operational efficiency, safety, and profitability.

CUSTOMER VALUE PROPOSITION

Armed with cleaning innovation and patented technology, NuVinAir partners with the automotive industry to achieve the pinnacle of cleaning performance. We do it by boosting customer satisfaction, maximizing ROI, and standardizing vehicle cleanliness through customized programs.

PRODUCT LANGUAGE

NuVinAir provides a suite of products to our automotive partners and each one features a unique set of benefits. Use the approved language below when presenting or writing about our products.

THE NUVINAIR CYCLONE

Powered by Autonomous Cleaning Technology, the NuVinAir Cyclone helps our automotive partners achieve the pinnacle of cleaning performance. We provide them with the safest, fastest, and most effective way to provide their customers with healthy, clean vehicle interiors.

Suggested Use

Use with NuVinAir ReFresh for the fastest way to freshen a vehicle’s interior. Use with NuVinAir ReStore to eliminate extreme odor and reset the vehicle to a like-new condition.

Taglines

  • Autonomous Cleaning technology from a cupholder.
  • One Cyclone. Two treatments. Clean and odor-free with the push of a button.
nuvinair restore

NUVINAIR RESTORE

Powered by Autonomous Cleaning Technology, the NuVinAir Cyclone helps our automotive partners achieve the pinnacle of cleaning performance. We provide them with the safest, fastest, and most effective way to provide their customers with healthy, clean vehicle interiors.

Suggested Use

Use with NuVinAir ReFresh for the fastest way to freshen a vehicle’s interior. Use with NuVinAir ReStore to eliminate extreme odor and reset the vehicle to a like-new condition.

Taglines

  • Autonomous Cleaning technology from a cupholder.
  • One Cyclone. Two treatments. Clean and odor-free with the push of a button.
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