In a time where we are beginning to recover from a pandemic and facing a time of uncertain profits, having an efficient service lane is more vital than ever. As dealerships hone their fixed operations, they would do well to take note of trends that could help them capitalize on their service offering:
- Pet ownership rose 21 percent during the last twelve months of the pandemic. Seven out of ten people now own a pet and many people enjoy taking their pets along for the ride in their vehicles. What does that mean to a service lane? Pets often like to get into mud and water and wet fur quickly turns into a funky smell that is hard to eliminate. Offering a product that quickly and efficiently eliminates the unpleasant smell of pets could be a very attractive offering.
- During the pandemic, many of us were forced to get our meals through restaurants’ drive-throughs. Research shows that during the last year, one in five meals was eaten in a vehicle. Think about the dropped mustard, ketchup, fries and melted candy bars that get ground into the floorboard of your vehicle. And, while freshly brewed coffee smells great, days-old coffee sitting in your cup holder, does not. Today’s coffees are even worse because many people get milk-based coffees which can quickly sour if left overnight in your vehicle. Google searches for how to get rid of odors in vehicles are quickly gaining popularity and are on the rise.
- While there has been a steady decline in people smoking cigarettes, about 15 percent of the population smoke on a daily basis. Marijuana smoking is on the rise as many states are making it legal to purchase and smoke marijuana. Over 12 percent of the population now regularly consume weed and that percentage is climbing. Dealerships are saying that rental or loaner cars are coming back to them with the pungent smell of marijuana, and such an odor is difficult to remove.
Also on the horizon are changes that electric vehicles will bring to dealerships. Currently, an average car has 4,000 mechanical components. Electric vehicles have about half that number, which means 50 percent of repairs will be eliminated from the service lane. So, what will dealerships offer to replace those repairs? Will it be car washes? Battery replacements? Dealerships understand that the large majority of their customers who get their cars serviced at their service lanes will likely purchase their next vehicle from that dealership. So, what can dealerships offer that provides a high value and a great rate of return for the product as well?
NuVinAir’s Total Health Suite has the only odor product that can be administered in a time-efficient manner. NuVinAir Global delivers a ‘Total Health’ product line that uses sanitization science and a patented cleaning process to dealerships, rental car companies, and other automotive businesses. NuVinAir’s patented ReStore and ReFresh treatments are used to clean the interior air of the vehicle, including the HVAC system, and remove contaminants, odor, and pollutants by dispensing a dry, hygienic vapor that reaches places that sprays and wipes simply cannot. Both the Restore and ReFresh treatments can be administered in a time efficient manner as they take only seven minutes or fifteen minutes, respectively.
The benefits of offering NuVinAir treatments at a service lane are many:
- Generates revenue by adding to all menu options, service contracts, and detail packages for other product up-sells
- Improves customer retention by providing a tangible experience that their vehicle has been serviced. It’s also an easy way to reach out to customers and drive them back to your business
- Robust support program assists dealerships in maintaining lot quality and customer satisfaction
- Includes weekly account visits, quality control checks, robust reports on treated vehicles, and ongoing training to account staff
- Easy to implement. Two quick and simple treatments that any “C” level tech or detailer can perform
Taking deep cleaning to a new level, many dealerships are also flocking to NuVinAir’s newest product – ReKlenz-X. This powerful, EPA-approved, eco-friendly disinfectant kills 99.9% of germs, bacteria, and viruses without compromising a vehicle’s interior. NuVinAir Global, offers a ‘Total Health’ suite of proprietary vehicle-cleanliness solutions and hygienic consulting for automotive business. ReKlenz-X is an oxygen-rich formula that quickly kills bacteria and viruses by destroying their cell walls through a process called oxidation. The product contains no harsh chemicals, sticky residue, or dangerous volatile organic compounds, resulting in a clean and disinfected vehicle with no chemical smell.
Until now, any possible solution for killing the coronavirus was wrought with harmful chemicals, expensive equipment, and residue-leaving application devices that harm the vehicle’s interior. As a disinfectant and sanitizer, ReKlenz-X can be applied to all interior vehicle surfaces using a microfiber towel. When paired with NuVinAir’s premier detailing solution, ReNuSurface, and their patented Cyclone treatment, it takes deep cleaning to a new level for NuVinAir’s automotive partners and their customers.
If you would like to learn how the NuVinAir Total Health Suite of cleaning and odor-eliminating products can help you reinvent your service lane, contact us at 1-844-9-VinAir (984-6247).
About NuVinAir Global:
NuVinAir Global is a privately held, Dallas-based company providing healthier commutes for drivers and passengers around the world. They deliver a ‘Total Health’ product line that utilizes sanitization science and a patented cleaning process to dealerships, rental car companies, and other automotive businesses. NuVinAir’s patented ReStore and ReFresh treatments are used to clean the interior air of the vehicle, including the HVAC system, and remove contaminants, odor, and pollutants by dispelling a dry, hygienic vapor that reaches places that sprays and wipes simply cannot. Products and programs are sold through its franchisees, who own protected rights to their defined territories. For more information, visit NuVinAir.com and follow them on Twitter, Facebook and Instagram.