THE GENDER DIVIDE IS REAL WHEN PURCHASING A CAR.

Buying a car is no small act. People will often purchase a car that equals their annual income and they often take weeks in determining which car to purchase. How men and women approach purchasing a car differs greatly. Below are interesting facts on how men and women go about purchasing a vehicle:

  • Women buy more cars than men. According to Edmunds, 62% of all cars are purchased by women.
  • Women take considerably longer to purchase a vehicle than men. Typically, men take about 60 days and women take 75 days to make the purchase.
  • Men tend to be more image conscious while women tend to be more utility minded.
  • There are currently 1.4 million more women than men who own driver’s licenses.
  • 58% of men feel confident about buying a car. Only 38% of women are confident when purchasing a car.
  • 69% of women admitted to only cleaning the inside of their car two times a year. 53% of men clean their cars at least twice a month.

It is evident that the way men and women approach purchasing a vehicle very differently. Marketers need to understand these differences when dealing with men and women.

New to NuVinAir?

In today’s automotive world, there is a product line that is truly disrupting the industry. That product is called NuVinAir.

NuVinAir is a patented technology that cleans your vehicle’s air in minutes and gives you and your passengers that fresh, healthy feeling you just can’t get anywhere else.

Ask your favorite dealership or detailer for NuVinAir today and experience first-hand a new kind of clean. For more about NuVinAir, visit nuvinair.com or call 1844-9-VinAir (984-6247). To read more about NuVinAir, visit nuvinair.com/blog.

BECOME A FRANCHISEE

Related sources: Edmunds, Kelly Blue Book, CBS News

Scroll to Top