When you make a new friend, you want to know you can trust that person. Trust is the key part of any relationship, so as the new friendship takes shape, you look for the moments when you can build upon that trust.
But, red flags can quickly appear if that person does not follow through with a promise to call the next day or if they cancel a get together with you at the last minute due to a better offer.
Establishing trust with your customers works the same way. Whether organizations such as car dealerships or automotive detailers know it or not, they can condition their customers to either take them seriously or realize that the organization is not trustworthy.
The following are four ways to build customer trust and build brand awareness as we emerge from the COVID-19 pandemic.
1. Social Media Should Be Your Top Priority
Automobile dealerships and entities can build trust by reassuring customers that they are providing strong safety measures. More than ever, customers are going to social media to find updated information on things like store hours and what a company’s protocol is for staying safe. Assure them with an active checklist of procedures that is followed at your place of business to keep your employees and customers safe when they enter the store. Customers are calling out companies who are not following through with their promises of safety, so make sure your company makes good on all of its promises.
Since people are still wary of coming to an auto dealership in person, make use of video in your social media posts. According to Think with Google, video engages car shoppers more than any other medium. The numbers are impressive:
- 40 percent of shoppers who watched videos said it helped them discover a car they weren’t previously considering.
- 50 percent said video helped educate them about the car they were considering.
- 40 percent said they used video to narrow down their choices.
- Finally, 60 percent of shoppers who used video to research cars reported visiting a dealership or the dealership website after watching a posted video.
2. Keep Your Finger on the Pulse of Your Google Presence
When a consumer wants to purchase a product or a service, the first move is to open a browser and do a Google search. The “Near-me” searches have increased 200% over the last two years. Since this is a primary source of leads, it is important to optimize the information you have and keep it current. Update business hours, include information as to what you are doing in your community and the special services you are providing. Create Google posts often to share special offers to gain the attention of customers who are searching for vehicles and services.
3. Patrol Your Online Reviews
It is critical to listen to what your customers are saying about their experience with your business. Reviews can help you improve service and your sales processes. Reviews help your company be found and pursued. According to Google, 61 percent of online ranking factors are attributed to reviews. Make sure you are requesting comments from your customers and be sure to respond promptly and courteously to illustrate your commitment to customer excellence.
4. Show Your Customers You are Health Conscious
As we emerge from this pandemic, consumers are always going to have the question in their minds when interacting with a vehicle, “Are there contaminants on or in that vehicle?” To allay such fears, dealerships need to take additional steps to assure customers they have sanitized vehicles and eradicated any contaminants from the previous owner. The perfect partnership a dealership can make post COVID-19 is by using NuVinAir’s effective patented process and treatment cleaning solutions tailored specifically for the automotive industry.
Powered by chlorine dioxide, each treatment generates a dry, hygienic gas which fills the vehicle’s interior and penetrates deeply into all surfaces. The gas rapidly dissipates after dispersion and, when use directions are followed, allows for the safe and rapid re-entry into a clean, contaminant-free vehicle.
As we move forward to a new way of buying and selling vehicles, one thing is for certain: cleanliness will remain top of mind for consumers and dealerships alike.
To learn more about NuVinAir, click here.
About NuVinAir Global
NuVinAir Global is a privately held, Dallas-based company providing healthier commutes for drivers and passengers around the world by delivering a patented cleaning process and proprietary product line powered by chlorine dioxide to dealerships, rental car companies, and other automotive businesses. NuVinAir’s patented ReStore and ReFresh treatments are used to clean the air of the vehicle and remove contaminants, odor, and pollutants by dispelling a dry, hygienic vapor that reaches places that sprays and wipes simply cannot. Products and programs are sold through its Franchisees, who own protected rights to their defined territories. For more information, visit NuVinAir.com and follow them on Twitter, Facebook and Instagram.