Is Your Business Prepared?
Changing buying habits is extremely hard to do as consumers’ personal preferences are ingrained in the purchase experience. While buying items online has been around for years, many people still liked to stay in their comfort zone and buy things they can see and touch and experience first-hand – up until the COVID-19 pandemic.
With the outbreak, a permanent shift has happened to millions who once enjoyed shopping the old-fashioned way. As we move forward with a new normal way of life, we will always be more health conscience. We will also wonder what contaminants might still be living on any product or vehicle or clothing.
For the car dealership industry, there was a small rate of adoption toward selling cars online before COVID-19. Now, a brave new world of car sales is unfolding before our eyes.
While car sales have been impacted due to shelter-in-place laws being mandated over the past two months, people are now deciding they need vehicles. Because of the obvious health concerns, people do not want to ride public transportation and they certainly don’t want to ride share. So, how are dealerships going to manage this new shop-from-home car buying experience?
Dealerships can look to certain companies, such as Carvana, that were already providing a touchless delivery system of selling cars. Carvana is a used car company that sells vehicles online and delivers the vehicles to buyers’ doors. They provide customers with added bonuses such as free delivery and a seven-day trial of the vehicle.
Dealerships will also need to step up their communication skills in their Internet sales departments. Before the pandemic, their job was just to get the buyer to step foot into the dealership. Now, however, they need to learn to manage the entire car buying process remotely. This shift requires prompt, effective communications. Managers need to carefully inspect the emails that are going out to make sure there are no “customer name here” boilerplate messages going out. They need to watch to see how quickly responses are made when customers inquire about buying a car. Dealerships also need to investigate tools that allow sales contracts to be signed digitally so that consumers do not need to come into the dealership’s finance office to sign paperwork.
The cleanliness of a vehicle is now more important to buyers than ever before, especially in the used car industry. There will always be that thought running through a consumer’s mind, ‘How was the health of that person who owned and drove this car before me?’ To dispel those fears, dealerships need to take additional steps to assure customers they have sanitized vehicles and eradicated any contaminants from the previous owner.
One of the most effective solutions is a patented process and treatment that NuVinAir provides dealerships.
Powered by chlorine dioxide, each treatment generates a dry, hygienic gas which fills the vehicle’s interior and penetrates deeply into all surfaces. The gas rapidly dissipates after dispersion and, when use directions are followed, allows for the safe and rapid re-entry into a clean, contaminant-free vehicle.
As we move forward in a new way of buying and selling vehicles, one thing is for certain: cleanliness will remain top of mind for consumers and dealerships alike.
To learn more about NuVinAir, click here.
About NuVinAir Global
NuVinAir Global is a privately held, Dallas-based company providing healthier commutes for drivers and passengers around the world by delivering a patented cleaning process and proprietary product line powered by chlorine dioxide to dealerships, rental car companies, and other automotive businesses. NuVinAir’s patented ReStore and ReFresh treatments are used to clean the air of the vehicle and remove contaminants, odor, and pollutants by dispelling a dry, hygienic vapor that reaches places that sprays and wipes simply cannot. Products and programs are sold through its Franchisees, who own protected rights to their defined territories. For more information, visit NuVinAir.com and follow them on Twitter, Facebook and Instagram.