The Gender Divide is Real When Purchasing a Car

January 15, 2020NuVinAir® Blog

Buying a car is no small act. People will often purchase a car that equals their annual income and they often take weeks in determining which car to purchase. How men and women approach purchasing a car differs greatly. Below are interesting facts on how men and women go about purchasing a vehicle:

  • Women buy more cars than men. According to Edmunds, 62% of all cars are purchased by women.
  • Women take considerably longer to purchase a vehicle than men. Typically, men take about 60 days and women take 75 days to make the purchase.
  • Men tend to be more image conscious while women tend to be more utility minded.
  • There are currently 1.4 million more women than men who own driver’s licenses.
  • 58% of men feel confident about buying a car. Only 38% of women are confident when purchasing a car.
  • 69% of women admitted to only cleaning the inside of their car two times a year. 53% of men clean their cars at least twice a month.

It is evident that the way men and women approach purchasing a vehicle very differently. Marketers need to understand these differences when dealing with men and women.

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Ask your favorite dealership or detailer for NuVinAir today and experience first-hand a new kind of clean. For more about NuVinAir, visit nuvinair.com or call 1844-9-VinAir (984-6247). To read more about NuVinAir, visit nuvinair.com/blog.

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Related sources: Edmunds, Kelly Blue Book, CBS News

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