Making Sense of Smells and Memory

July 17, 2019NuVinAir® Blog

They say that smells are the most powerful stimulants to memory.  Sometimes, just a whiff of perfume, the aroma of cinnamon rolls, or the scent of blackboard chalk dust will transport you to a time and place you haven’t thought about in years.

When we see, hear, touch, or taste something, that information goes directly to the area of the brain called the thalamus. The thalamus then relays the sensory perception to other brain areas, including the hippocampus, which is responsible for memory.

Smell is different. When your nose receives stimulation, the information goes directly to the olfactory section of the brain, which is directly connected to the hippocampus – the home of memories, both old and new. This may explain why your sense of smell is more powerful than other senses in conjuring up memories.

Unfortunately, smells don’t always evoke pleasant thoughts or memories. The stale aroma of cigarette smoke in your car can transport you back to the time before you kicked that pack-a-day habit.  That persistent scent of damp fur in your floorboard carpet reminds you of your dog’s trip to the vet that still has yet to fade.

With NuVinAir®’s patented, 15-minute treatment, all those unwanted memories can be wiped away, restoring your vehicle’s interior to its factory freshness.

Everyone can remember that distinct new-car-fresh smell from their first new car. Remember how fresh your car felt as you proudly drove it home to your family? Reclaim that freshness with NuVinAir® and share that experience with your friends and family today. To learn more, visit  nuvinair.com where you also can find your closest authorized dealer.